Rebecca works with early-stage founders to refine their product market fit and expand their go-to-market strategy. She loves helping early stage companies discover new channels for growth and make critical hires to take the company to the next inflection point.
Rebecca’s unique experience in positioning and go-to-market stems from early work at Procter and Gamble, the gold standard for consumer and brand marketing with an international lens. Here, she gained know-how in finding product-market fit, consumer messaging, and scaling companies globally. Today, the way in which consumers interact with a product or service is the number one metric that drives Rebecca’s investment decisions.
Twenty years of operational experience in fintech started with NextCard, the first online credit card company. At NextCard, Rebecca helped scale the company from 30 people to 1300 and an IPO, gaining deep expertise in credit operations, underwriting, risk, and customer acquisition. Later, at her own marketing consultancy, Rebecca worked with fintech brands like Experian and Capital One.
Early in Rebecca’s venture career, she pursued a thesis in healthcare services, and started DC2VC in 2010, a competition to scour the US for interesting startups in healthcare. And a passion for edgetech stems from her background as a chemical engineer and her very first job, working in a nuclear research reactor.
Rebecca has a degree in Chemical Engineering from the University of Missouri, and a JD/MBA from the University of California, Berkeley. She serves on the board of Skydeck, the University of California, Berkeley, incubator and is a frequent lecturer at Stanford and Berkeley. Rebecca is a regular panelist at key fintech events such as Money2020, Lendit, Techcrunch and her privately hosted events (ask her).