Go-to-market strategy makes or breaks a company's trajectory, especially at the early stage. At Canvas, one way we support our founders is by connecting them with seasoned GTM leaders who've been in the seat and driven growth at world-class companies. Meet members of the Canvas Go-to-Market Council and learn how to stay in the loop on Canvas events.
Our GTM Council Members Have Helped Unlock Growth at Leading Companies
2021-22 Council Members
GTM Council members bring expertise across growth marketing, product marketing, demand gen, sales, PR, business development, and more. One thing unites them. They are all passionate about the early stage.
Director of Global Product Marketing, Peloton
Product marketing leader adept at identifying single-minded user need to inform product strategy and break through noise. Led global product marketing strategy responsible for improving engagement and retention with Uber’s community of 5M+ drivers on Uber & Uber Eats.
VP Marketing, Freenome
Livongo Health, Common Networks, Google
Seasoned marketing leader who has been the first marketing hire four times, building and growing functions across B2B, B2C, Fortune 500, and early-stage companies. Built marketing from scratch at Livongo, scaling it beyond its first 250 enterprise clients.
VP Marketing, Hippo
20 years of experience as a DTC marketer with a particular expertise in insuretech and fintech. First marketing hire at Hippo and one of the first 15 employees at PolicyGenius. Specializes in positioning, storytelling, and growth.
Pathstream, Zillow Group
Created & launched Zillow’s growth marketing strategy, which enabled the business to grow from $30M to over $1.3B in revenue. Built a 60 person department from the ground up, while successfully launching and scaling cost efficient user acquisition campaigns for Zillow’s portfolio of brands.
CMO, Color Health
Helped build and scale Stripe’s marketing team from its early days to a global team of more than 60 marketers across all functions. Led the global brand marketing for Google Cloud. Specializes in narrative development, brand building, exec and internal comms, and setting businesses up for scale.
Head of Consumer Product Marketing, Uber Eats
One of the first PMMs at Uber. Served as first product marketer on grocery delivery, which has since grown to a +$3B business. Currently leading global Consumer Product Marketing for +$50B Uber Eats. Specializes in crystalizing the key problem that drives GTM strategy.
Imperva, Zuora, HP
Serial CMO with both public and private B2B experience across software, infrastructure, and security. Especially skilled at fixing and scaling marketing operations, with particular specialty in positioning, packaging, and pricing.
VP Growth, Albert
First growth hire at pioneering early-stage companies. Drove Headspace from 100K to 1M subscribers. At Bird, built growth programs on both the rider (demand) and charger (supply) sides of the marketplace. Known for executing high-velocity and iterative experimentation to identify the most scalable growth levers.
Performance marketing and e-commerce leader with acquisition, cross-sell, and retention marketing experience, spanning digital and traditional channels, from Fortune 50 corporations to DTC startups. Built and ran growth marketing, analytics, and e-commerce at Casper.
VP Business Development, Chime
Braintree, Venmo, PayPal
Built BD function from scratch at Chime as employee 60, drawing from experience at Braintree and Venmo, pre-Paypal acquisition. Specializes in finding new forms of distribution to drive greater LTV, and designing creative solutions to get revenue-driving deals done.
VP Marketing, Airvet
Scoop, One Medical, Sequoia Consulting, Delta Dental
B2B2C marketing team leader with a track record of driving growth for healthcare, employee benefits, and tech products. As One Medical’s first enterprise marketer, built and led the team responsible for product marketing, customer marketing and demand gen.
1stDibs, Uber, Facebook
Business development leader skilled at identifying, building out, and scaling net-new revenue opportunities. Launched and grew 1stDibs' New Furniture category. At Uber, led Travel Partnerships, launching new products with hotel and airline partners.
Pro.com, Convoy, Zillow Group
Led sales, sales operations, and strategy for four business lines at Zillow, growing with the company from 75 to 4,000 employees and managing a team of 500. Brings expertise around P&L, SaaS, sales, general management, and product strategy.
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