Go-to-market strategy makes or breaks a company's trajectory, especially at the early stage. At Canvas, one way we support our founders is by connecting them with seasoned GTM leaders who've been in the seat and driven growth at world-class companies.

Our GTM Council Members Have Helped Unlock Growth at Leading Companies

2nd.MD
Airvet
Albert
Bird
Box
Calendly
Color Health
Common
Dollar Shave Club
Dropbox
Experian
Figma
Freenome
Gabi
GiftNow
Google
Headspace
Hippo
Houzz
Le Tote
Livongo
Matterport
MediMedia USA
Mobile Tech RX
Netflix
New Relic
Pathstream
Peloton
Physna
PolicyGenius
Practice Fusion
Pro.com
Quip
Rain
Restream
Rightway

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2022 Council Members

GTM Council Members bring expertise across growth marketing, product marketing, product-led growth, sales, brand marketing, business development, and more. One thing unites them. They are all passionate about the early stage.

Product Marketing

Ali Wiezbowski

VP of Product Marketing,

Matterport

Previously:

Peloton, Uber, ShopRunner

Product marketing leader adept at identifying single-minded user need to inform product strategy and break through noise. Led global product marketing strategy for the Peloton Bike and product portfolio. At Uber, improved engagement and retention with community of 5M+ drivers on Uber & Uber Eats.

Brand Marketing

Allan Ng

VP Marketing,

Freenome

Previously:

Livongo Health, Common Networks, Google

Seasoned marketing leader who has been the first marketing hire four times, building and growing functions across B2B, B2C, Fortune 500, and early-stage companies. Built marketing from scratch at Livongo, scaling it beyond its first 250 enterprise clients.

Brand Marketing

Andrea Collins

VP Marketing,

Hippo

Previously:

PolicyGenius

20 years of experience as a DTC marketer with a particular expertise in insuretech and fintech. First marketing hire at Hippo creating & leading marketing strategy all the way through going public via SPAC in 2021, and one of the first 15 employees at PolicyGenius. Specializes in positioning, storytelling, and growth.

Growth Marketing

Ash Blackmon

Chief Marketing Officer,

Restream

Previously:

Pathstream, Zillow Group

Driving Restream’s growth organization as CMO. Created & launched Zillow’s growth marketing strategy, which enabled the business to grow from $30M to over $1.3B in revenue. Built a 60-person department from the ground up, while successfully launching and scaling cost-efficient user acquisition campaigns for Zillow’s portfolio of brands.

Brand Marketing

Ashley Chandler

Chief Marketing Officer,

Physna

Previously:

Color Health, Stripe, Google

Led Comms and Marketing at Color through two funding rounds. Helped build and scale Stripe’s marketing team from its early days to a global team of more than 60 marketers across all functions. Specializes in early-stage 0-1 growth, narrative development, brand building, exec and internal comms, and setting businesses up for scale.

Product-Led Growth

Claire Butler

Director of Community Marketing,

Figma

Previously:

The Climate Corporation

First marketing hire at Figma. Built and scaled the community-led model powering Figma’s organic growth from stealth through monetization. Expertise in taking products from 0-1, developing B2C2B growth models, and building a passionate user base.

Product Marketing

Coley Czarnecki

Head of Consumer Product Marketing,

Uber Eats

Previously:

Visa

One of the first PMMs at Uber. Served as first product marketer on grocery delivery, which has since grown to a +$4B business. Currently leading global Consumer Product Marketing for +$50B Uber Eats. Specializes in crystallizing the key problem that drives GTM strategy.

Growth Marketing

Declan Schweitzer

VP Growth,

Rain

Previously:

Albert, Bird, Headspace

Among the first growth hires at pioneering early-stage companies. Currently leads Rain’s growth organization. Built Albert’s growth team and led through series C. At Bird, built growth programs on both the rider (demand) and charger (supply) sides of the marketplace. Drove Headspace from 100K to 1M subscribers. Known for identifying the most scalable growth levers through high-velocity experimentation.

Product-Led Growth

Garrett Scott

Head of Marketing Growth & Demand Generation,

Calendly

Previously:

Quip, New Relic

B2B SaaS leader who specializes in product-led growth and building demand gen and growth marketing teams. First GTM marketing hire at Calendly. Scaled demand gen function at New Relic from $5M to $150M ARR through their 2014 IPO.

Sales

Graham Chalfant

SVP, Employer and Partner Sales,

Airvet

Previously:

Rightway, 2nd.MD, One Medical

Leads the go-to-market team for Airvet’s virtual vet care solution. 30 years of experience in senior leadership roles with top health plans, consulting firms, and healthcare startups. Ran group sales and new market expansion at One Medical. Expertise in developing effective messaging and unlocking growth in the employer-sponsored benefits space.

Business Development

Jamie Young Perlman

VP Business Development,

Dropbox

Previously:

Box, SlideShare

20 years of business development experience at leading SaaS companies. Superpower in developing strategic, product, and GTM partnerships (co-sell, referral, and re-sell). Led Box’s partnership with IBM, driving over $200M in total contract value.

Growth Marketing

Matt McAllister

Head of Restaurants Marketing,

Yelp

Previously:

Mobile Tech RX, GiftNow

Growth leader who has built brand and growth teams at three companies pre-acquisition. Doubled marketing-sourced revenue in just over a year at Yelp for Restaurants. Fifth hire at Mobile Tech RX driving product-led growth engine that produced 98% of ARR in 16 months.

Brand & Growth Marketing

Nick Fairbairn

VP, GM Insurance,

Experian

Previously:

Gabi, Le Tote, Dollar Shave Club

Brand meets performance marketer with a track record of unlocking exponential revenue growth. Previously CMO of Gabi who led the team through 2021 Experian acquisition, after scaling 500% in less than two years. Former Executive-in-Residence at Canvas. As VP Marketing and Director of Acquisition at Dollar Shave Club, delivered a 300% increase in revenue prior to the company’s $1B acquisition.

Growth Marketing

Patrick Moran

Executive in Residence,

Reforge

Previously:

Houzz, Spotify, Netflix

Consumer marketing leader with a superpower in building growth marketing organizations at pre-IPO B2C platforms. At Houzz, created paid media, lifecycle marketing, martech, and analytics teams across the company’s consumer and ecommerce verticals. Led a new growth model for Spotify that served as the central platform for global product and marketing planning that helped drive 30% YoY MAU growth.

Sales

Tom Langan

CEO,

Veradigm, an Allscripts Company

Previously:

Practice Fusion, Symphony Health, MediMedia

25 years of go-to-market experience with public, private equity, and venture-backed companies. Currently driving the GTM strategy for Veradigm, an Allscripts Company (MDRX), as CEO. Scaled Practice Fusion to 2018 Allscripts acquisition. Expertise in leading commercial teams, market segmentation, and team structure, and navigating companies through acquisitions.

Sales

Tony Small

Chief Business Officer,

Wiliot

Previously:

Pro.com, Zillow Group

Executive with 20+ years of experience around P&L, SaaS, sales, general management, and product strategy. Currently leading Wiliot as Chief Business Officer. Led sales, sales operations, and strategy for four business lines at Zillow, growing the company from 75 to 4,000 employees and managing a team of 500.