Go-to-market strategy makes or breaks a company's trajectory, especially at the early stage. At Canvas, one way we support our founders is by connecting them with seasoned GTM leaders who have personally driven growth at world-class companies.
Keep up with Canvas
Subscribe to the Canvas Newsletter
Our GTM Council Members Have Helped Unlock Growth at Leading Companies
Learn Growth Tactics from the Experts
%20(1).png)
August 2022
Driving Revenue With Enterprise Partners: How to Scale Efficiently With a B2B2C Model
August 2022
Driving Revenue With Enterprise Partners: How to Scale Efficiently With a B2B2C Model
.png)
March 2022
Canvas Ventures Announces the 2022 Go-to-Market Council
March 2022
Canvas Ventures Announces the 2022 Go-to-Market Council
.png)
.png)
Looking to Engage with the GTM Council?
Here's how to get tactical advice straight from this community:
- Attend a Marketing Master Class (Exclusive to Canvas Founders)
- Watch Marketing Master Class Highlights on our YouTube Channel
- Subscribe to the Canvas Newsletter
- Follow us on LinkedIn
The Canvas GTM Council
GTM Council members bring expertise across growth marketing, product marketing, product-led growth, sales, brand marketing, business development, and more. One thing unites them. They are all passionate about the early stage.
Product Marketing
Ali Wiezbowski
VP of Product Marketing,
Matterport
Previously:
Peloton, Uber, ShopRunner
Product marketing leader adept at identifying single-minded user need to inform product strategy and break through noise. Led global product marketing strategy for the Peloton Bike and product portfolio. At Uber, improved engagement and retention with community of 5M+ drivers on Uber & Uber Eats.
Brand Marketing
Allan Ng
VP Marketing,
Freenome
Previously:
Livongo Health, Common Networks, Google
Seasoned marketing leader who has been the first marketing hire four times, building and growing functions across B2B, B2C, Fortune 500, and early-stage companies. Built marketing from scratch at Livongo, scaling it beyond its first 250 enterprise clients.
Brand Marketing
Andrea Collins
CMO
Flyhomes
Previously:
Hippo, PolicyGenius
20 years of experience as a DTC marketer with a particular expertise in insuretech and fintech. First marketing hire at Hippo creating & leading marketing strategy all the way through going public via SPAC in 2021, and one of the first 15 employees at PolicyGenius. Specializes in positioning, storytelling, and growth.
Growth Marketing
Ash Blackmon
Chief Marketing Officer,
Restream
Previously:
Pathstream, Zillow Group
Driving Restream’s growth organization as CMO. Created & launched Zillow’s growth marketing strategy, which enabled the business to grow from $30M to over $1.3B in revenue. Built a 60-person department from the ground up, while successfully launching and scaling cost-efficient user acquisition campaigns for Zillow’s portfolio of brands.
Brand Marketing
Ashley Chandler
Chief Marketing Officer,
Physna
Previously:
Color Health, Stripe, Google
Led Comms and Marketing at Color through two funding rounds. Helped build and scale Stripe’s marketing team from its early days to a global team of more than 60 marketers across all functions. Specializes in early-stage 0-1 growth, narrative development, brand building, exec and internal comms, and setting businesses up for scale.
Product-Led Growth
Claire Butler
Director of Community Marketing,
Figma
Previously:
The Climate Corporation
First marketing hire at Figma. Built and scaled the community-led model powering Figma’s organic growth from stealth through monetization. Expertise in taking products from 0-1, developing B2C2B growth models, and building a passionate user base.
Product Marketing
Coley Czarnecki
Director, Membership Marketing @ Uber
Uber Eats
Previously:
Visa
One of the first PMMs at Uber. Served as first product marketer on grocery delivery, which has since grown to a +$4B business. Currently leading global marketing for Uber One, Uber's membership program across both Uber and Uber Eats. Specializes in crystallizing the key problem that drives GTM strategy.
Growth Marketing
Declan Schweitzer
VP Growth,
Rain
Previously:
Albert, Bird, Headspace
Among the first growth hires at pioneering early-stage companies. Currently leads Rain’s growth organization. Built Albert’s growth team and led through series C. At Bird, built growth programs on both the rider (demand) and charger (supply) sides of the marketplace. Drove Headspace from 100K to 1M subscribers. Known for identifying the most scalable growth levers through high-velocity experimentation.
Product-Led Growth
Garrett Scott
Head of Marketing Growth & Demand Generation,
Calendly
Previously:
Quip, New Relic
B2B SaaS leader who specializes in product-led growth and building demand gen and growth marketing teams. First GTM marketing hire at Calendly. Scaled demand gen function at New Relic from $5M to $150M ARR through their 2014 IPO.
Sales
Graham Chalfant
SVP, Employer and Partner Sales,
Airvet
Previously:
Rightway, 2nd.MD, One Medical
Leads the go-to-market team for Airvet’s virtual vet care solution. 30 years of experience in senior leadership roles with top health plans, consulting firms, and healthcare startups. Ran group sales and new market expansion at One Medical. Expertise in developing effective messaging and unlocking growth in the employer-sponsored benefits space.
Business Development
Jamie Young Perlman
VP Business Development,
Dropbox
Previously:
Box, SlideShare
20 years of business development experience at leading SaaS companies. Superpower in developing strategic, product, and GTM partnerships (co-sell, referral, and re-sell). Led Box’s partnership with IBM, driving over $200M in total contract value.
Growth Marketing
Matt McAllister
Head of Restaurants Marketing,
Yelp
Previously:
Mobile Tech RX, GiftNow
Growth leader who has built brand and growth teams at three companies pre-acquisition. Doubled marketing-sourced revenue in just over a year at Yelp for Restaurants. Fifth hire at Mobile Tech RX driving product-led growth engine that produced 98% of ARR in 16 months.
Growth Marketing
Patrick Moran
Executive in Residence,
Reforge
Previously:
Houzz, Spotify, Netflix
Consumer marketing leader with a superpower in building growth marketing organizations at pre-IPO B2C platforms. At Houzz, created paid media, lifecycle marketing, martech, and analytics teams across the company’s consumer and ecommerce verticals. Led a new growth model for Spotify that served as the central platform for global product and marketing planning that helped drive 30% YoY MAU growth.
Sales
Tom Langan
CEO,
Veradigm, an Allscripts Company
Previously:
Practice Fusion, Symphony Health, MediMedia
25 years of go-to-market experience with public, private equity, and venture-backed companies. Currently driving the GTM strategy for Veradigm, an Allscripts Company (MDRX), as CEO. Scaled Practice Fusion to 2018 Allscripts acquisition. Expertise in leading commercial teams, market segmentation, and team structure, and navigating companies through acquisitions.
Sales
Tony Small
Chief Business Officer,
Wiliot
Previously:
Pro.com, Zillow Group
Executive with 20+ years of experience around P&L, SaaS, sales, general management, and product strategy. Currently leading Wiliot as Chief Business Officer. Led sales, sales operations, and strategy for four business lines at Zillow, growing the company from 75 to 4,000 employees and managing a team of 500.
