Go-to-market strategy makes or breaks a company's trajectory, especially at the early stage. At Canvas, one way we support our founders is by connecting them with seasoned GTM leaders who have personally driven growth at world-class companies.

Our GTM Council Members Have Helped Unlock Growth at Leading Companies

Airbnb
Airtable
Akamai
Box
Chime
Color Health
Common
CrowdAI
Dollar Shave Club
Dropbox
Experian
Figma
Flyhomes
Freenome
Gabi
Google
Hippo
Houzz
InVision
Landing
Le Tote
Livongo
MediMedia USA
Onswipe
Pathstream
Physna
PolicyGenius
Practice Fusion
Pro.com
PwC
Rain
Restream
Shoprunner
Slideshare
Stripe
Symphony Health

Learn Growth Tactics from the Experts

Looking to Engage with the GTM Council?

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The Canvas GTM Council

GTM Council members bring expertise across growth marketing, product marketing, product-led growth, sales, brand marketing, business development, and more. One thing unites them. They are all passionate about the early stage.

Product Marketing

Allan Ng

SVP Marketing,

Livongo Health

(fmr)

Previously:

Freenome, Common Networks, Google

Seasoned marketing leader who has served as the first marketing hire at four companies. Built teams at early-stage and Fortune 500 companies. Special expertise in the B2B2C digital health space. Established marketing from the ground up at Livongo and scaled it beyond its first 250 enterprise clients.

Brand Marketing

Andrea Collins

Chief Marketing Officer,

Cowbell

Previously:

Flyhomes, Hippo, PolicyGenius

20 years of experience as a DTC marketer with a particular expertise in insuretech and fintech. First marketing hire at Hippo creating & leading marketing strategy all the way through going public via SPAC in 2021, and one of the first 15 employees at PolicyGenius. Specializes in positioning, storytelling, and growth.

Brand Marketing

Andrew Speyer

Chief Marketing Officer,

Landing

(fmr)

Previously:

Airbnb

25+ years of experience building brand, creative, and marketing strategies. Served as CMO at Landing as it scaled from 3 national markets to 20 and grew revenue by 6x. Led marketing at Airbnb for North America (the single largest market) and LatAm (the fastest-growing market). Prior agency work with Fortune 500 companies across tech, financial services, CPG, and automotive.

Growth Marketing

Ash Blackmon

Chief Marketing Officer,

Restream

(fmr)

Previously:

Pathstream, Zillow Group

Original architect of Zillow’s performance marketing strategy, which enabled the business to grow from $30M to over $1.3B in revenue. Built department of 60 that spanned consumer and B2B marketing, product and analytics, launching and scaling cost-efficient acquisition campaigns. Most recently served as CMO for high-growth startups Restream and Pathstream.

Product Marketing

Coley Czarnecki

Head of Global Membership Marketing,

Uber

Previously:

Visa

As one of the first PMMs at Uber, served as initial product marketer on grocery delivery, which has since grown to a +$5B business. Currently leading product marketing for Uber Eats and Uber One, Uber's membership program. Specializes in crystallizing the key consumer problem that drives positioning and GTM strategy.

Marketing Operations

Jack Hart

Senior Director, Business Operations and Strategy,

Yelp

Previously:

PwC

Operations leader currently overseeing business ops and strategy for marketing at Yelp. Responsible for optimizing marketing efforts across the company. Helped provide and analyze data and insights accountable for tripling marketing driven revenue from 2019 to present.

Business Development

Jamie Young Perlman

VP Business Development,

Dropbox

Previously:

Box, SlideShare

20 years of business development experience at leading SaaS companies. Superpower in developing strategic, product, and GTM partnerships (co-sell, referral, and re-sell). Led Box’s partnership with IBM, driving over $200M in total contract value.

Sales

Jeremy Bass

VP Sales

Unit

(fmr)

Previously:

Bread Financial, Onswipe

15 years of experience leading sales and business development teams. Recently led and scaled the sales team at Unit, tripling revenue in 2022. As the first revenue hire at Bread, managed the sales org from pre-revenue through a $450M Alliance Data acquisition. Led GTM strategy at Onswipe through acquisition.

Sales

Mark Musselman

SVP Sales and Business Development,

CloudZero

Previously:

Sumo Logic, BladeLogic, Akamai

30 years of experience scaling enterprise sales at technology companies, starting from Day 0. At Sumo Logic, took the company from pre-revenue to $30M ARR. Secured the largest individual deal at BladeLogic, valued at $10M+. And ran the team that built out 40+ partnerships in under a year at Mesosphere.

Product Marketing

Nick Fairbairn

VP Product Marketing,

Chime

Previously:

Experian, Gabi, Le Tote

Track record of unlocking revenue growth leading into acquisitions. As CMO of Gabi, led team through 2021 Experian acquisition following 500% growth. As VP Marketing at Dollar Shave Club, delivered a 300% increase in revenue prior to the company’s $1B acquisition. Currently reinvigorating the product pipeline and leading GTM strategies at Chime.

Customer Experience

Sary Brunner

VP, Office of the CEO and Executive Communications,

Zendesk

(fmr)

Previously:

Hearsay Systems

Customer experience and customer success leader with expertise in developing and scaling CX functions from early days to IPO. Grew Zendesk’s customer success team from four to 200+ people globally. Recently managed CEO Communications at Zendesk, shaping corporate advocacy in internal policy.

Sales

Tom Langan

President and Chief Commercial Officer,

Veradigm

Previously:

Practice Fusion, Symphony Health, MediMedia

25 years of go-to-market experience with public as well as PE-backed and venture-backed companies. Currently driving GTM strategies for Veradigm. Scaled Practice Fusion up through the 2018 acquisition by Allscripts. Expertise in leading commercial teams and navigating companies through acquisitions.

Sales

Tony Small

Chief Business Officer,

Wiliot

(fmr)

Previously:

Wiliot, Pro.com, Convoy, Zillow Group

Executive with 20+ years of sales leadership experience in SaaS and marketplaces, with a focus on general management and product strategy. At Zillow, amid the company’s growth from 75 to 4,000 employees, built out and managed a sales team of 500, overseeing sales ops and strategy across four business lines.

Sales

Yuri Alexandrovski

VP Sales,

Observable

Previously:

CrowdAI, Parsable, Zenefits

Early-stage sales operator who has participated in four exits. While managing enterprise sales at CrowdAI, achieved 2x top-line growth and shortened sales cycles to 2.5 months. Helped grow sales team from 6 to 600 at Zenefits and increase ARR from $1M to $60M prior to its ADP acquisition.