Go-to-market strategy makes or breaks a company's trajectory, especially at the early stage. At Canvas, one way we support our founders is by connecting them with seasoned GTM leaders who have personally driven growth at world-class companies.
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Our GTM Council Members Have Helped Unlock Growth at Leading Companies
Learn Growth Tactics from the Experts
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August 2022
Driving Revenue With Enterprise Partners: How to Scale Efficiently With a B2B2C Model
August 2022
Driving Revenue With Enterprise Partners: How to Scale Efficiently With a B2B2C Model
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March 2022
Canvas Ventures Announces the 2022 Go-to-Market Council
March 2022
Canvas Ventures Announces the 2022 Go-to-Market Council
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The Canvas GTM Council
GTM Council members bring expertise across growth marketing, product marketing, product-led growth, sales, brand marketing, business development, and more. One thing unites them. They are all passionate about the early stage.
Product Marketing
Allan Ng
SVP Marketing,
Livongo Health
Previously:
Freenome, Common Networks, Google
Seasoned marketing leader who has served as the first marketing hire at four companies. Built teams at early-stage and Fortune 500 companies. Special expertise in the B2B2C digital health space. Established marketing from the ground up at Livongo and scaled it beyond its first 250 enterprise clients.
Brand Marketing
Andrea Collins
Chief Marketing Officer,
Cowbell
Previously:
Flyhomes, Hippo, PolicyGenius
20 years of experience as a DTC marketer with a particular expertise in insuretech and fintech. First marketing hire at Hippo creating & leading marketing strategy all the way through going public via SPAC in 2021, and one of the first 15 employees at PolicyGenius. Specializes in positioning, storytelling, and growth.
Brand Marketing
Andrew Speyer
Chief Marketing Officer,
Landing
Previously:
Airbnb
25+ years of experience building brand, creative, and marketing strategies. Served as CMO at Landing as it scaled from 3 national markets to 20 and grew revenue by 6x. Led marketing at Airbnb for North America (the single largest market) and LatAm (the fastest-growing market). Prior agency work with Fortune 500 companies across tech, financial services, CPG, and automotive.
Growth Marketing
Ash Blackmon
Chief Marketing Officer,
Restream
Previously:
Pathstream, Zillow Group
Original architect of Zillow’s performance marketing strategy, which enabled the business to grow from $30M to over $1.3B in revenue. Built department of 60 that spanned consumer and B2B marketing, product and analytics, launching and scaling cost-efficient acquisition campaigns. Most recently served as CMO for high-growth startups Restream and Pathstream.
Product Marketing
Coley Czarnecki
Head of Global Membership Marketing,
Uber
Previously:
Visa
As one of the first PMMs at Uber, served as initial product marketer on grocery delivery, which has since grown to a +$5B business. Currently leading product marketing for Uber Eats and Uber One, Uber's membership program. Specializes in crystallizing the key consumer problem that drives positioning and GTM strategy.
Marketing Operations
Jack Hart
Senior Director, Business Operations and Strategy,
Yelp
Previously:
PwC
Operations leader currently overseeing business ops and strategy for marketing at Yelp. Responsible for optimizing marketing efforts across the company. Helped provide and analyze data and insights accountable for tripling marketing driven revenue from 2019 to present.
Business Development
Jamie Young Perlman
VP Business Development,
Dropbox
Previously:
Box, SlideShare
20 years of business development experience at leading SaaS companies. Superpower in developing strategic, product, and GTM partnerships (co-sell, referral, and re-sell). Led Box’s partnership with IBM, driving over $200M in total contract value.
Sales
Jeremy Bass
VP Sales
Unit
Previously:
Bread Financial, Onswipe
15 years of experience leading sales and business development teams. Recently led and scaled the sales team at Unit, tripling revenue in 2022. As the first revenue hire at Bread, managed the sales org from pre-revenue through a $450M Alliance Data acquisition. Led GTM strategy at Onswipe through acquisition.
Sales
Mark Musselman
SVP Sales and Business Development,
CloudZero
Previously:
Sumo Logic, BladeLogic, Akamai
30 years of experience scaling enterprise sales at technology companies, starting from Day 0. At Sumo Logic, took the company from pre-revenue to $30M ARR. Secured the largest individual deal at BladeLogic, valued at $10M+. And ran the team that built out 40+ partnerships in under a year at Mesosphere.
Product Marketing
Nick Fairbairn
VP Product Marketing,
Chime
Previously:
Experian, Gabi, Le Tote
Track record of unlocking revenue growth leading into acquisitions. As CMO of Gabi, led team through 2021 Experian acquisition following 500% growth. As VP Marketing at Dollar Shave Club, delivered a 300% increase in revenue prior to the company’s $1B acquisition. Currently reinvigorating the product pipeline and leading GTM strategies at Chime.
Customer Experience
Sary Brunner
VP, Office of the CEO and Executive Communications,
Zendesk
Previously:
Hearsay Systems
Customer experience and customer success leader with expertise in developing and scaling CX functions from early days to IPO. Grew Zendesk’s customer success team from four to 200+ people globally. Recently managed CEO Communications at Zendesk, shaping corporate advocacy in internal policy.
Sales
Tom Langan
President and Chief Commercial Officer,
Veradigm
Previously:
Practice Fusion, Symphony Health, MediMedia
25 years of go-to-market experience with public as well as PE-backed and venture-backed companies. Currently driving GTM strategies for Veradigm. Scaled Practice Fusion up through the 2018 acquisition by Allscripts. Expertise in leading commercial teams and navigating companies through acquisitions.
Sales
Tony Small
Chief Business Officer,
Wiliot
Previously:
Wiliot, Pro.com, Convoy, Zillow Group
Executive with 20+ years of sales leadership experience in SaaS and marketplaces, with a focus on general management and product strategy. At Zillow, amid the company’s growth from 75 to 4,000 employees, built out and managed a sales team of 500, overseeing sales ops and strategy across four business lines.
Sales
Yuri Alexandrovski
VP Sales,
Observable
Previously:
CrowdAI, Parsable, Zenefits
Early-stage sales operator who has participated in four exits. While managing enterprise sales at CrowdAI, achieved 2x top-line growth and shortened sales cycles to 2.5 months. Helped grow sales team from 6 to 600 at Zenefits and increase ARR from $1M to $60M prior to its ADP acquisition.
